Topic and Audience Analysis



Topicand Audience Analysis

Discusswhy and how we address different audiences using different styles ofwriting

Vitalto the achievement of communication is the sense that the audiencehas a comprehension of the information being passed and the abilityof the audience to make meaning of a given communication. Manyfactors are set into play to attain certain levels of understanding.A speaker or writer must depict particular ways of communication.Depending on the writer’s communication, the audience varies fromone setting to another. Writers should always be sensitive to theneeds and expectations of the audience to command their attention,which in turn makes it easy and efficient to disseminate theirinformation. A speaker or writer should transmit his informationthrough channels that will invite the audience to listen. Accuratelyidentifying an audience and applying appropriate language ensuresefficient transfer of meaning (Kirkwood, 2009).

Awriter should strive for clarity and accessibility through usingsimple language and easily perceivable writing techniques. Also, usea language that is appealing to the audience and apply aconversational language to create a conducive environment forcommunication.

Herebelow is a discussion of three topics that capture the public andbusiness audience to expound on the nature of communication bywriters.

Topic1: Learning the Effect of a depreciating Currency on the Economy

Topic2: Discussing the Impact of Infrastructure in saving the Loss ofPerishable Goods

Topic3: Impact of the Cost of Energy on Local Production

1.Learning the Effect of a Depreciating Currency on the Economy

Theargument seeks to formulate an understanding of the relationshipbetween a falling currency and the economy. It desires to explain howthe strength or weakness of currency will impact on the economyeither by building or destroying the economy, causing stability orotherwise. Matters of the economy affect both the public and thebusiness community. Therefore, an essay concerning the economy wouldattract these audience (Disyatat, 2004).

Publicpolicies issued by the government may have a direct or indirectinfluence on the flow of cash within a given market. A vigorous flowof capital in the market denotes a high trading process, which inturn strengthens the currency. The reverse of the circumstances wouldalso produce an adverse effect leading to the weakening of currency(Disyatat, 2004).

Tothe public audience, efficient money flow means improved livingstandards, and to the business community, it offers hope forincreased earnings in their trade.

2.Discussing the Impact of Infrastructure in saving the Loss ofPerishable Goods

Infrastructureis a critical sector of any country’s development. Any kind ofinfrastructure widely determines progress in any given country thatit creates, comprising roads, housing, and industrial constructions.This topic seeks to unearth the underlying challenges that bar theprogress in developing infrastructure and considers and offerssolutions to the aspects that would cause loss of perishable goods.

Itis worth mentioning that poor roads significantly affect thetransportation of perishable goods to the markets. It causessignificant losses of the perishable goods because as the termsuggests, these products without proper care and active use wouldspoil and create wastage. It is an important area to discuss so as tosave the business community unnecessary financial loss and to thepublic offer fresh and plenty products. A demand and supply conceptapplied in this area would elaborate some facts. The limited amountof goods in a market that requires those products will cause anupsurge in the pricing which consequently, will strain the pocketsof the public, acquiring such goods to support themselves. Thereverse is also true. Hence, having a discussion of this topic willinterest both the public and the business audience. These discussionsoffer solution to the problems that the audiences face.

Itis imperative that the government develops policies that aim atimproving infrastructure to prevent the deplorable situation leadingto wastage of perishable goods and rescue the public fromunforeseeable price fluctuation of the products, which they so highlydepend on.

3.Impact of the Cost of Energy on Local Production

Theworld in the modern set up hugely relies on energy supply to operateall aspects of life barely, from manufacturing to transportation tofood preparation and much more. It means that without energy, theworld may come to a stand still. The topic on the Impact of the Costof Energy on Local Production seeks to find out how the affordabilityof energy would affect production. It calls on the audience, which isthe public and business community to express virtually their grasp ofenergy issues and how it impacts on local production. Localproduction is the creation that occurs in industries that are basedon a given state jurisdiction. It is usually carried out by thelocals, who are citizens of the state in which production occurs.

Thegovernment involvement in local production is to create policies thatmake it easy to institute manufacturing industries, and make energyaffordable through lowering costs. An essay on this topic willcapture the senses and appeal to the audience who are participants inlocal production.

Inan illustration, when energy costs are low, the production costreduces and consequently the price of goods in the market reduces. Inessence, the public, as well as the business community, stands tobenefit.


Disyatat,P. (2004). Currency crises and the real economy: The role of banks.EuropeanEconomic Review,48(1),75-90.

Kirkwood,D. (2009). Different audiences, different messages. TheHearing Journal,62(7),4.