Sesame Street and Warner Bros. Ethic Responsibility

SesameStreet and Warner Bros. Ethic Responsibility

SesameStreet and Warner Bros. Ethic Responsibility

WarnerBros and Sesame Street do have the responsibility of ensuring thatthey do not infringe on the right of children and as well, or exposethem to situations that would be injurious towards them. One of theways in which they ensure that they are in line with ethicalrequirements is through the provision of a privacy feature on theirwebsites. These features enable the users to secure their accounts sothat unwarranted persons may not be able to gain access to theirpersonal information. The two production houses also go ahead toprovide products that may not be gross to children. As such, thegames that are provided on their websites are children friendly anddo lack extreme violence and obscenities that may not only scare thechildren, but also expose them to moral decadence.

Bothof the websites have characters that are able to send positivemessages towards the children who act as part of the audience. Thisis because they do bear some virtues and values that are bound beingemulated by children. Some of the characters in the websites ofSesame Street and Warner Bros do have human characteristics. One ofthem is the character, Foghorn Leghorn in the animation, A BrokenLeghorn from the website Looney Tunes. This character has some pitytowards Miss Prissy, another character because she feels dejected outof her inability to lay eggs, a factor that makes other hens laugh ather. This character goes on to show kindness towards Miss Prissy byslipping an egg out of the nest of one of the other hens into hers(&quotHome | Looney Tunes&quot, 2016). Another character thatresembles the character of a human being is Big Bird from SesameStreet. The bird is usually involved in encouraging children to feelgood about themselves, and as a result, help them to build theirself-esteem and confidence (&quotSesame Street,&quot 2016). He alsoencourages them to be bold and ask questions regarding things thatthey are not sure about.

Asit regards to the endorsement of cartoon characters, there is a clearline between correct and incorrect practices. The correct endorsementlies in a company endorsing a character that has characteristics thatare desirable and would be okay if children were to have suchcharacteristics. As a result, most children will have the zeal towatch the cartoons bearing the said characters due to the hugepublicity that they would receive in the long run. The high level ofviewing of the shows will still have a positive result because thechildren will be motivated to copy the habits of the characters thatthey are watching. Some of these worthy practices would include theneed to help other people when they are in need. Incorrectendorsements would, however, include supporting shows and charactersthat have traits that are inconsistent with the social norms. One ofsuch could include the general rudeness towards elders. Supportingsuch shows could send a wrong message to children that such kind ofcharacter is acceptable and as a result, they could end up pickingthese habits and become a menace. It is, therefore, important forcompanies to endorse characters that have a positive impact onchildren.


Home| Looney Tunes.(2016). 27 June 2016, from

SesameStreet.(2016). SesameStreet.Retrieved 27 June 2016, from