Nature of Virtual Reality in Product Development

Natureof Virtual Reality in Product Development

Thepower of the media in the business world cannot be underestimated itis fundamental in the communication, collaboration, consumption, andthe production departments of the business sector. It comes alongwith transformation implications on information technology and onbusiness entities, both internal and from the external borders offirms. Appropriate use of media has sparked research and innovationin the business world. Business firms are now interested on how topromote their products using the media. In this paper, I am going tofocus on the nature of virtual reality, as a narrowed aspect ofmedia, as well as look at its impacts in the promotion of products bybusiness firms.

Natureof virtual reality

Virtualreality is also referred to as the immersive multimedia or thecomputer- stimulated reality (Thierauf, 14). It is a form oftechnology that uses a computer to replicate the environmental setup,either real or imagined, to stimulate the physical senses of the userto the environment and give room for interaction. Artificially, theycreate all sensory experiences from seeing, smelling, hearing totouching. Advanced application of the technology makes use of eithera computer monitor or a virtual reality headset (Wilson 33).Stimulations have gone a notch higher to include real sound throughspeakers and headphones. Latest innovations include the tactileinformation, which is commonly used in the medical field, games, andin the military. The features have the ability to cover the remoteareas in terms of communication. This coupled with its ability tocreate a real world and also create a world out of imagination, hasmade it a unique approach to product development. This has beenachieved through the provision of quality three-dimensional images ofthe items, interaction with the products, and enhanced telepresence.

Impactsof Virtual Reality (V.R) in product development in the businesssector

Theinterest in the application of V.R techniques has rapidly increasedover time. The feeling and impression arising from the economicadvantages, time, and quality have led many companies to devotethemselves to the technology.

Volvoautomobiles, in the motor industries, are one typical example (Pache462). The company has moved from the creation of clay mock-up carsand other products to transformed formats acquiescent to V.R. Thecompany made use of a variety of textures, colors, and lightingtechniques to give the public a “feeling” of the new car in themarket. The car was then positioned in the town square. Critics werethen allowed to “move” around the car and have the feeling of thenew device. From their observation, it enabled the company to makechanges in their files before making physical mock-ups.

Itis always difficult to involve clients in discussions concerning theuse of different products especially, when they are intricate andexpensive (Pache 680). The unavailability of such products to usersgives room to the creation of complete virtual products forinstance, Tetra Park produces complex machines that fill liquids likemilk. They, therefore, put up a practice area with a virtual fillingdevice. In the room, the users were then allowed to have a feel ofthe machine before it was produced. From this, the company was ableto gauge the demand of the machine before the engineers went back andproduced real ones. The virtual machine was not as dangerous as thereal one during the operation hence, creating room for examination.

Applicationof V.R. techniques has proved to yield positive results in thebusiness sector. One of the impacts is its action as a stimulationtool (Ottoson 310). In cases of complicated systems, a lot ofinformation must be considered. Therefore, it is necessary for variedalternatives to be considered before the real item is produced. UsingV.R, a visualized structure may be put in public giving it time toexamine the item. This stimulates reactions and ideas, which arealways useful to the final product.

V.Ralso comes in handy especially, in the training sector when the realitems are expensive, delicate, dangerous, or difficult to be used inreality (Ottoson 310). The training increases the usability ofcertain products that are beyond public`s reach for training inreality. V.R materials have proven to be efficient, secure, giveusers’ confidence, and provide developers with quick feedback fromthe public.

Lastly, V.R is an effective tool for communication this is inrelation to its ability to be manipulated on the internet. Customerscan virtually get in touch with the product, try it, and then make anorder. The aspect has also increased interaction between theproducers and the consumers basing on the V.R items.


Inconclusion, it is clear that application of V.R has a lot of positiveimpacts. It is recommendable to take the approach especially when newitems are being introduced or when there are complexities that mayarise in the use of the product in realism.


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