Thearticle under review is Gideon Yariv’s research piece called,“Shoplifting, monitoring and price determination.” The articlewas published by TheJournal of Socio-Economics,and available in the August 2009 issue of the journal’s Volume 38,Issue 4. The article is made available by the Elsevier Inc Company,and can be accessed on the url:http://www.sciencedirect.com/science/article/pii/S1053535709000389.The research explores the effect of shoplifting and its monitoring onthe economic process of price determination (Yariv 608).
Thefirst effective design feature is the use of a broad page layout. Thelayout of the pages of the article is made in a manner that eachsection of the research article is presented in different pages, butstarts at different parts of a page. This design feature is effectivebecause it promotes continuity of reading the article. If a sectiondoes not fill the page, the next section starts on the same page. Forinstance, the third section about consumer choice starts on the samepage where the second section of the setting ends at. The secondeffective design feature is the use of two columns in the pagedesign. A page is divided into two columns, where one continues fromthe end of the first one. This feature is effective because itimproves the alignment principle by giving the author the freedom toinclude more content in a page and give the reader a preview of thenext page, while reading a particular page. The third feature is theuse of small fonts in the article. However, this feature is lesseffective because it does not give better visibility and affectsproximity to the audience who cannot read the small fonts better. Thefourth design feature is the use of the same color black. This isthe least effective because it does not apply the principle ofcontrasting of colors and the proximity of the sections.
Yariv,Gideon. “Shoplifting, monitoring and price determination,” TheJournal of Socio-Economics,August 2009, Vol. 38, (4), 608-610, Web, Accessed from,http://www.sciencedirect.com/science/article/pii/S1053535709000389