Industry Analysis and Competitive Analysis

IndustryAnalysis and Competitive Analysis

IndustryAnalysis and Competitive Analysis

TheCoca-Cola Company operates in seven operative units that are indifferent geographical regions. The North America operative unitraises most of its income from the sale of ready to drinkingproducts, while the rest of geographical locations earn most of theirrevenues from the production and sale of concentrated drinks andsyrups. The corporation gained 63% of its income from ready to drinkproducts in 2015, while the other percentage came from concentrateddrinks and syrups. The company is continually looking forcomparatively new markets within the rising medium class as well asfunds to expand on soft drinks and juices. In connection to this, thecompany stated, in 2010, that it would spend $5 billion with itsbottling associates in Africa by 2020. This has a high likelihood ofincreasing its venture in the continent to $17 billion (Wang, 2015).

Thedirect evaluation of the soft drinks business shows despite thecompany having the largest market portion, it is still trailed by itscompetitors closely. In 2010, Coca-Cola had a market control of$120.10 billion and overall sales of $25.5 billion followed by Pepsiwith a market power of $74.0 billion and overall sales of $25.4billion. In 2012, Pepsi nearly defeated Coca-Cola from the marketcontrol perception and overcame it from the overall sales view.However, the Coca-Cola Company gains its competitive worth from itscapacity to accumulate and exploit a suitable combination ofpossessions. The proper competitive benefit is realized by the newproperties and capabilities in reaction to fast altering marketsettings. Of late, the Coca-Cola Company has characterized its marketthrough trade and customer marketing promotions. The company is themost promoted trademark in the industry. Even if the company’s listcosts surpass that of its competitors, its advertising effortsguarantee that its drinks are obtainable at an affordable price, atany particular time. Also, the Coca-Cola products are preferred bythe majority of customers since it produce soft drink flavors thatstimulate drinking by having less trace while being exceptionallyrevitalizing.


Wang,M. (2015). Brief Analysis of Sports Marketing Strategy Adopted byCoca Cola Company. AsianSocial Science,11(23).