refers to the transfer of information from one place and/or person toanother. There are two forms of communication verbal and non-verbalcommunication media. The two forms of communication have theiradvantages and disadvantages.
Verbalcommunication is more effective when conveying information to othersas compared to non-verbal communication. It generates instantresponse and offers clarification especially in situations whereactions or words are misconstrued. In comparison with non-verbalcommunication media, verbal communication has a greater advantage ofconveying information to a large mass of population. Verbalcommunication provides individuals with several options forexpressing themselves. It can also be used as a means to persuadeindividuals on a particular issue by creating opportunities fordebate (Hansen,A.2010).
Electronicmail, which falls under verbal communication, has its advantages anddisadvantages. The transmission of messages through email is almostinstantaneous. When an individual sends a message, the receiver getsit within a few microseconds regardless of his/her location. E-mailfacilitates sending of more personal messages. The time necessary formeeting is eliminated. It provides opportunity for clarification.E-mail enables sending of messages to many receivers simultaneouslye.g. email is used in workplaces to communicate to all its employees.However, email is costly and has limitations. For example, in orderto send or receive an email you must have Gmail account, Yahoo,Hotmail or other providers, internet connection and phone, computeror tablet. Unlike nonverbal communication, emails are not appropriatefor illiterate people. Since the time taken when preparing emails isusually short, messages are likely to have errors (Ferreira,Erasmus & Groenewald, 2009).
Non-verbalcommunication enhances verbal communication. For example, a speakerwho uses both verbal and non-verbal communication gets and maintainsthe attention of the audience easily. One can reinforce, emphasize oreven contradict their verbal communication with non-verbal cues. Forexample, giving a smile when congratulating, reinforces the sincerityof their words. Another advantage is that, non-verbal communicationexpresses one’s emotion better as compared to verbal communication(Burgoon,Guerrero & Floyd, 2016).Someone may claim that they are happy about something but their bodylanguage suggests otherwise. Non-verbal communication can also beused as a substitute for verbal communication e.g. a nod of the headinstead of yes. However, non-verbal communication can be vague andimprecise, and may often cause misunderstandings. It is also informaland cannot be used to have long conversations (WighamC. R., & Chanier T. 2013).
Theworld has evolved from analog to a digitized zone. Therefore, thesociety has been adjusting to the changing technological trends. Thetechnological advancements have enriched communication with verbalcommunication media being the preferred channel. One of the forms ofverbal communication that has been influenced by technologicaladvancement and gained social acceptance is social media. Socialmedia have provided a platform where a large percentage of thecurrent generation expresses their thoughts, feelings andexperiences. For example, Facebook and Twitter have given people theopportunity to post pictures and thoughts. Almost every youth in thesociety own an account in at least one social media platform.
BurgoonJ. K., Guerrero, L. K. & Floyd K. (2016), Nonverbalcommunication,Routledge.
Ferreira,E. J., Erasmus, A. W., & Groenewald, D. (2009). Administrativemanagement.Lansdowne [South Africa: Juta Academic.
HansenA. (2010), Environment,media and communication.Routledge.
WighamC. R., & Chanier T. (2013). A study of verbal and nonverbalcommunication in Second Life–the ARCHI21experience. ReCALL, 25(01),63-84.