Chapter 8 Chapter 8




Thechapter is fascinating as it tries to explain the concept of the wordglobalization where most scholars come up with an informedexplanation of the word itself (Schwartz,2004).The interesting part is how each scholar is trying to present theirthoughts about the term globalization. The chapter elaborates aboutglobalization and culture transition. Researchers are trying toexplain globalization regarding the shape where terms such as asphere, planet and cosmos are highlighted. Others argue that it canbe described regarding movement because it whirls as explained byJoycean (Schwartz,2004).Further researchers think the term technology could be integratedinto the explanation of globalization as it has brought people allover the world very close. Despite the chapter having that argument,it does not provide a stance on matters of what globalization is(Schwartz,2004).


Thewriter has interpreted the first picture as the representation ofspace of architect, urban planner and a landscapist (Tomlinson,1999).The second picture is depicted as the physical world model full oftechnology, and other changes such as Chinese wall dikes and climaticchanges. Finally, he explains the third picture as an embryodeveloped through nourishment by the surrounding placenta andnumerous veins that are from progenitor (Tomlinson,1999).All of the pictures help the reader to understand the writer’s ideabecause they are addressing matters occurring in the globalized worldsuch technology, urbanization, climatic changes among others(Tomlinson,1999).Pictures help the reader to understand the change in culture as shownin the third picture.


JournalistFriedman concluded that the earth is flat, and that globalizationmeans paradoxically, what have been discovered beyond the Columbusdiscovery (Tomlinson,1999).Here the big question is how the economic inequality can beaddressed?


Schwartz,J. (2004). Negotiating the visual turn: new perspectives on imagesand archives. TheAmerican Archivist,67(1),107-122.

Tomlinson,J. (1999). Globalizationand culture.University of Chicago Press.