Marketenvironmental factors usually affect how five sensor segments ofPerpetual Map shift. I will elaborate the case with television sets.We have seen different genres of television since their introduction,and there have always been different varieties for every societalclass. During the black and white TV, there was a demand for coloredones. When colored one entered the market, they were expensive, andtheir performance was better than their predecessors. These productswill be preferred by High-End, Size, and Performance customers asthey like advanced technology products that have high performance. Astime passes, let’s say in two years, the traditional customers willadopt the product after realizing that it stands the test of time anduses the current technology. Such technology will make black andwhite TVs cheap these products will attract the Low-End customerswho are motivated by price and not technology.
Astime passed, technology made it possible to have small sizedtelevision, which performs better and has sophisticated technology. The demands of these markets will drift towards the desire forgreater performance. It is for that reason slim, sensor, touch andsmart TVs and other varieties of flat screens have been developed. Wewill have a TV of the same size in the market with different featuresand prices. People with low income will be able to get 32-inch flatscreens of 300 dollars while also people who prefer high-performanceTVs with more advanced features will get the same size at 500dollars. We have moved from heavy TVs to flat ones, which are light,compared to the previous genre and have a higher performance. The TVswill have high picture clarity and better graphics. The differencewill be, some will have features like ultra slim, with a higherpicture mega pixel, better graphics, durable, higher cooling effectand power performance. If we had hypothetical figures such that adrift in performance and size in the High-End, Low-End, Traditional,Performance, and Size market segments were represented by +1.4 -1.4,-0.8 +0.8, 0.0 0.0, +1.4 -1.0 and +1.0 -1.4 respectively then, forinstance, a change in High-End would be 9.8 (8.4 +1.4=9.8) and 10.2,(11.6-1.4=10.2) assuming that the original figures of the center ofthe circle were 8.4 and 11.6(Capstone, 2014).This means that High-End customers will demand commodities that are1.4 units smaller and have a greater performance of 1.4 units thanthe products in the center of the segment circle (Capstone,2014).As time passes, customers will demand products that are faster andsmaller. It is for this reason that the sensor segments always shifttowards performance axis. Size, Performance, and High-End segmentcustomers, demand great product innovation compared to Low End andTraditional customers. Size customers will demand products that aresmall in size, but efficient. High-End customers will demand productsthat are small in size and have high performance levels. Performancecustomers will demand products that are reliable efficient and have ahigh performance capacity irrespective of size. Traditional customersdemand for market proven products and finally, Low End demandproducts that are cheap with little sophistication.
Thus,Size, Performance, and High-End market segments drift at a fasterrate compared to Low End and Traditional market segments, and withtime the overlap that existed between these segments reduces(Capstonestudent guide, 2009).If products are within the position of the market segments, they willbe bought as they have the desired characteristics, on the otherhand, they will not be bought if they are outside defined sensorcircles.
Capstonestudent guide [PDFdocument].(2009). Retrieved fromhttps://harbert.auburn.edu/~adamsg1/classFiles/mngt4800/team_member_guide.pdf
Capstone.(2014). Teammember guide [PDFdocument].Retrieved from WWW.CAPSIM.COM
ManagementSimulations, Inc. (2005). TeamMember Guide 2005 [PDFdocument].Retrieved from http://www.cbpp.uaa.alaska.edu/afef/tmg.pdf