Applying Advocacy


The social change will involve the mission to criticize the variousindustries that are releasing harmful emissions into the atmosphere.In fact, the social change will ensure that the environmentalpollution reduces in that particular area.

The objectives include sensitizing the community of the emission inthe region from the factory that is polluting the community. Apartfrom that, another objective includes the need to ensure that thegovernment responds to the issues and ensures that the environmentremains clean from the harmful substances. The third objective willbe scaring the company to proceed with the emission since the publicwill protest and initiate backlash against the company too.

The objectives will be effective in ensuring that any forces do notsucceed in stopping the objectives. First, placing the issues on theradar of the public will evoke a backlash that will scare the companyagainst increased emission of the harmful substances instead.

In this particular case, the Agenda-Setting theory will be effectivein ensuring that the environmental issues are covered widely by themedia (McCombs et al., 2014). More importantly, the coverage willalso evoke the public backlash and ensure that the community respondsto the environmental pollution by initiating protests and avoid anyof the products from the factory. The Community Organizing theorywill also help in the bringing together the community members thatare suffering from the pollution activities (Anderson, 2011). Infact, the community is affected directly by the emission, and theywill use the required approach in criticizing the company.

The Public Relations Society of America (PRSA) code of ethics assertson the need to initiate change and ensure that the public is safefrom any harm (Taylor &amp Kent, 2010). In this case, the variousindustries in the community present harm to the people since they canbe affected by the poisonous emissions from the industries.


Anderson, A. (2011). Sources, media, and modes of climate changecommunication: the role of celebrities. Wiley interdisciplinaryreviews: climate change, 2(4), 535-546.

McCombs, M. E., Shaw, D. L., &amp Weaver, D. H. (2014). Newdirections in agenda-setting theory and research. MassCommunication and Society, 17(6), 781-802.

Taylor, M., &amp Kent, M. L. (2010). Anticipatory socialization inthe use of social media in public relations: A content analysis ofPRSA`s Public Relations Tactics. Public Relations Review,36(3), 207-214.